{"id":18753,"date":"2021-04-12T12:25:10","date_gmt":"2021-04-12T17:25:10","guid":{"rendered":"https:\/\/sistema.bio\/blog\/ways-of-reaching-out-to-farmers\/"},"modified":"2021-04-12T12:28:25","modified_gmt":"2021-04-12T17:28:25","slug":"ways-of-reaching-out-to-farmers","status":"publish","type":"post","link":"https:\/\/sistema.bio\/in\/blog\/ways-of-reaching-out-to-farmers\/","title":{"rendered":"Ways of Reaching Out to Farmers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18753\" class=\"elementor elementor-18753 elementor-18695\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-c5ef321 elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"c5ef321\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a13ff89 ae-bg-gallery-type-default\" data-id=\"a13ff89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e85a32 eael-team-align-eael-team-align-default elementor-widget elementor-widget-eael-team-member\" data-id=\"1e85a32\" data-element_type=\"widget\" data-widget_type=\"eael-team-member.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\n\t<div id=\"eael-team-member-1e85a32\" class=\"eael-team-item eael-team-members-simple team-avatar-rounded\">\n\t\t<div class=\"eael-team-item-inner\">\n\t\t\t<div class=\"eael-team-image\">\n\t\t\t\t<figure>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sistema.bio\/wp-content\/uploads\/piyush.jpg\" alt=\"Sistemabio, Piyush\">\n\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<div class=\"eael-team-content\">\n\t\t\t\t<h3 class=\"eael-team-member-name\">Piyush Sohani<\/h3>\n\t\t\t\t<h4 class=\"eael-team-member-position\">Sistema.bio India Country Director<\/h4>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eael-team-member-social-profiles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"eael-team-member-social-link\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/piyush-sohani-88837117\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<p class=\"eael-team-text\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9b0024f ae-bg-gallery-type-default\" data-id=\"9b0024f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d59b6e2 ae-bg-gallery-type-default\" data-id=\"d59b6e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-538f42b ae-bg-gallery-type-default\" data-id=\"538f42b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-201f135 elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"201f135\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b16a021 ae-bg-gallery-type-default\" data-id=\"b16a021\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92dca0d elementor-widget elementor-widget-text-editor\" data-id=\"92dca0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>Changing perceptions about biogas technology in rural populations<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sistema.bio works with smallholder farmers across more than 30 countries globally. We started our work in India in 2018 intending to create value from waste in the lives of farmers across the country. Within two years, we have impacted over 50,000 people across the country and installed over 10,000 digesters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This journey was not as easy as it looks on the surface though. We started our pilot project in Dahod, Gujarat by installing 55 biodigesters with our partner <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=AMlmjhJmAfw\"><span style=\"font-weight: 400;\">TATA Trust<\/span><\/a><span style=\"font-weight: 400;\">. Scaling after the pilot required us to reach out to individual customers by initiating door-to-door awareness campaigns. When our teams went to the field, we were faced with the reality: among Indian farmers, biogas technology bears a dismal reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our biggest challenge in the past two years has been to change farmers\u2019 mindsets and spread awareness about the benefits of biogas technology for smallholder farmers.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-233b534 elementor-widget elementor-widget-image\" data-id=\"233b534\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sistema.bio\/wp-content\/uploads\/2-5-1024x576.jpg\" class=\"attachment-large size-large wp-image-18724\" alt=\"\" srcset=\"https:\/\/sistema.bio\/wp-content\/uploads\/2-5-1024x576.jpg 1024w, https:\/\/sistema.bio\/wp-content\/uploads\/2-5-300x169.jpg 300w, https:\/\/sistema.bio\/wp-content\/uploads\/2-5-768x432.jpg 768w, https:\/\/sistema.bio\/wp-content\/uploads\/2-5-1536x864.jpg 1536w, https:\/\/sistema.bio\/wp-content\/uploads\/2-5.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0990a06 elementor-widget elementor-widget-text-editor\" data-id=\"0990a06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Our strategy? Think different.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We revamped our approach of reaching out to farmers by incorporating innovative ideas from all our team members and putting ourselves in the shoes of our end customers. We have been using the following ways to reach out to farmers:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Collaboration with partners: <\/b><span style=\"font-weight: 400;\">We realized very early on that door-to-door campaigns would not allow us to reach the kind of impact that we envision for India. Thus, we approached several organizations that have the same vision as us: to alleviate the challenges of smallholder farmers. We are currently associated with 22 organizations, which include NGOs, private corporations, government organizations, dairy associations, women-led outreach organizations, among others. These collaborations have helped us reach over 10,500 farmers to deliver our biodigester technology. <\/span><\/li>\n<li aria-level=\"1\"><b>Dairy farmers\u2019 meets:<\/b><span> As biogas systems require a regular feeding of cow dung, the technology is the most convenient for smallholder dairy farmers. To reach out to dairy farmers, our on-ground sales teams organize group discussions with dairy farmers in villages as well as small towns to run awareness campaigns about biogas. These meets are often held in a common setting, as a part of weekly meetings that are held in villages, for instance, a Gram Panchayat meeting, in the form of verbal as well as visual presentations. We focus on the benefits of biogas technology, as well as the features of our Sistema.bio digesters. The familiar setting helps farmers to raise their queries without any inhibitions. With the help of visual aid tools, we are able to explain to farmers how our technology works. We have done 160 dairy farmers meets in the last 6 months and have engaged with more than 5000 dairy farmers of Maharashtra and Tamil Nadu.<\/span><\/li>\n<li aria-level=\"1\"><b>Static visibility campaigns in marketplaces: <\/b><span style=\"font-weight: 400;\">Every village or district in India hosts a weekly market, wherein all fruits and vegetable vendors come together to sell their produce. Some markets also include the sale and purchase of livestock. We set up canopies in these markets to initiate brand awareness campaigns. To this day, we have done static campaigns in 120 villages\/districts. Such markets see an influx of the same people every week due to which the brand recognition, as well as recall, is very high. <\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0937bb elementor-widget elementor-widget-image\" data-id=\"f0937bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/sistema.bio\/wp-content\/uploads\/WhatsApp-Image-2020-07-09-at-10.57.40-AM-1024x768.jpeg\" class=\"attachment-large size-large wp-image-18736\" alt=\"\" srcset=\"https:\/\/sistema.bio\/wp-content\/uploads\/WhatsApp-Image-2020-07-09-at-10.57.40-AM-1024x768.jpeg 1024w, https:\/\/sistema.bio\/wp-content\/uploads\/WhatsApp-Image-2020-07-09-at-10.57.40-AM-300x225.jpeg 300w, https:\/\/sistema.bio\/wp-content\/uploads\/WhatsApp-Image-2020-07-09-at-10.57.40-AM-768x576.jpeg 768w, https:\/\/sistema.bio\/wp-content\/uploads\/WhatsApp-Image-2020-07-09-at-10.57.40-AM.jpeg 1156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb0ada6 elementor-widget elementor-widget-text-editor\" data-id=\"cb0ada6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li><b>Biogas demonstration events: <\/b><span style=\"font-weight: 400;\">Due to the lack of awareness about prefabricated modular biodigester systems, farmers often express the desire to see the biodigester work. For this purpose, we organize several demonstration events at existing users\u2019 farms. This gives all potential customers an insight into the way our system produces biogas as well as biofertilizer. The existing farmer family also helps the potential customers understand how they make use of their Sistema.bio digesters, demonstrating the usage as well. We have done over 5,000 such demonstrations at existing units. Due to the pandemic, we had to stop these in-person events, but we are conducting <\/span><i><span style=\"font-weight: 400;\">e-demonstration<\/span><\/i><span style=\"font-weight: 400;\"> camps, in which we invite farmers on video chat and engage with them live.<\/span><\/li>\n<li><b>Events with dealers and distributors: <\/b><span style=\"font-weight: 400;\">Our association with dealers and distributors who deal in agricultural products helps us set up canopies, standees, as well as banners at their offices to increase visibility about our products in the market. We have established an incentive-based program for the dealers and distributors through which they help us identify the farmers who are interested in buying our biodigesters. Our canopy-based product interaction counters near dealer shops help incoming farmers get answers to all their questions around modern biogas technology. On a routine basis, we conduct 2-3 canopy events every week at selected dealer locations in Maharashtra.<\/span><\/li>\n<li><b>Open-air night movie screenings: <\/b><span style=\"font-weight: 400;\">In what is one of our most innovative ideas, our teams suggested that we reach out to dairy farmers at milk collection centers. How could we pull this off was the question since farmers are always in a hurry after depositing milk at the booths. Since dairy farmers send in milk twice a day, we thought it best to approach farmers at night as they are not as time-bound. We went ahead and sought permission from the milk collection centers to screen movies at night. Currently active in Maharashtra, we screen movies about biogas, Sistema.bio technology as well as existing testimonials on the walls of milk collection centers. We have received a great response from farmers for the 28 events that we have done so far. <\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e05c48c elementor-widget elementor-widget-image\" data-id=\"e05c48c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sistema.bio\/wp-content\/uploads\/4-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-18745\" alt=\"\" srcset=\"https:\/\/sistema.bio\/wp-content\/uploads\/4-1-1024x576.jpg 1024w, https:\/\/sistema.bio\/wp-content\/uploads\/4-1-300x169.jpg 300w, https:\/\/sistema.bio\/wp-content\/uploads\/4-1-768x432.jpg 768w, https:\/\/sistema.bio\/wp-content\/uploads\/4-1-1536x864.jpg 1536w, https:\/\/sistema.bio\/wp-content\/uploads\/4-1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-281c212 elementor-widget elementor-widget-text-editor\" data-id=\"281c212\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li aria-level=\"1\"><b>Social media campaigns: <\/b><span style=\"font-weight: 400;\">Farmer agro groups are very popular among smallholder farmers. The groups have a major influence on the purchase decision of farmers in respect to agricultural products. Our teams are in constant contact with these groups on WhatsApp as well as Facebook to promote Sistema.bio digesters as well as answer farmers\u2019 queries about biodigester technology. <\/span><\/li>\n<li aria-level=\"1\"><b>Exhibitions and fairs: <\/b><span>In the pre-COVID-19 era, many agricultural fairs gave us the opportunity to set up stalls as well as canopies to target a very specific audience: farmers who are looking forward to up-and-coming technology, and also have the means to access such events. Such farmers, when converted into customers, also act as influencers for other smallholder farmers.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f350f67 elementor-widget elementor-widget-image\" data-id=\"f350f67\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sistema.bio\/wp-content\/uploads\/3-2-1024x576.jpg\" class=\"attachment-large size-large wp-image-18730\" alt=\"\" srcset=\"https:\/\/sistema.bio\/wp-content\/uploads\/3-2-1024x576.jpg 1024w, https:\/\/sistema.bio\/wp-content\/uploads\/3-2-300x169.jpg 300w, https:\/\/sistema.bio\/wp-content\/uploads\/3-2-768x432.jpg 768w, https:\/\/sistema.bio\/wp-content\/uploads\/3-2-1536x864.jpg 1536w, https:\/\/sistema.bio\/wp-content\/uploads\/3-2.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3a99e elementor-widget elementor-widget-text-editor\" data-id=\"2f3a99e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the pandemic, we employed many ideas that did not require us to physically meet farmers. But we realized that while our lives had come to a standstill, farmers were still toiling in their fields, with even more limited resources than before. As soon as the lockdown eased down, our team insisted that they would like to go on the field with the social distancing measures and meet the farmers in person whether to check up on existing customers or to meet any other farmers who could benefit from our systems. We waived off loans for three months for all existing and new customers, to help them in these unprecedented times.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I have seen the eagerness to work in every team member at Sistema.bio, and it only comes from the fact that we put farmers above all else and we strive to create value from waste! <\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Piyush Sohani Sistema.bio India Country Director Changing perceptions about biogas technology in rural populations Sistema.bio works with smallholder farmers across more than 30 countries globally. We started our work in India in 2018 intending to create value from waste in the lives of farmers across the country. 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